specialized area in the marketplace is essentially a particular portion of a larger market . Think of it like this: instead of trying to appeal to the general public, you focus on a very distinct group of customers with certain needs or inter

specialized area in the marketplace is essentially a particular portion of a larger market . Think of it like this: instead of trying to appeal to the general public, you focus on a very distinct group of customers with certain needs or inter

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what is a niche

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